About
I am a conceptual designer, art director, ideas person and a typographer based in Bath.
My passion for graphic design has taken me on many paths, starting out as a junior graphic designer to my last position of creative director with a few head of design positions in between.
Recently, somebody told me with confidence “you can’t be both a good designer and art director, you have to choose one or the other”.
Apparently it’s not a thing.
The truth is I hate being pigeon-holed. I simply love what I do, in whatever form (or title) the industry sees fit to call it, and I've got rather good at it along the way. Learning from others who have different skill-sets to my own has made me a better creative. If you don’t know the rules or how any of them work, you won’t know when and why to break them so everything works better.
I apply a philosophy that I call Be Different to all of my work. It’s about understanding the world we live in. A visual conversation with a person that makes sense to them.
It’s about standing out, being recognised and remembered.
My passion for all things creative is what makes me tick. I’m highly motivated, obsessed with attention to details and place creative thinking at the heart of everything I do.
With experience across all aspects of visual communications, I bring a proven knowledge of conceptual design, art direction, typography, creative strategy, big ideas, and leadership management.
I’ve won many leading creative awards for my work including ‘Best Typography’ at The Campaign Poster Awards and have also had work accepted into the prestigious D&AD annual. You can view the full list of awards below.
Awards
Creative Circle 1998
Direct
Saatchi & Saatchi graduate recruitment pack
Silver
ISP 1998
Art Direction
Saatchi Grad Film Box
Silver
DMA 1998
Copywriting
Saatchi Grad Film Box
Gold
Art Direction
Saatchi Grad Film Box
Bronze
Creative Solutions
Saatchi Grad Film Box
Bronze
SPCA 1998
Business to business
Comet fruit clock
Merit
SPCA 2000
Art direction
Metz Judderman
Winner
Best use of illustration
Metz Judderman
Winner
Best activity brand volume
Metz Judderman
Merit
Brand awareness
Worthington Cup Run
Merit
Globe Awards 2000
Art direction
Metz Judderman
Winner
Campaign Poster 2001
Best use of typography
VSO Volunteering World 1
Winner
Best campaign
VSO Volunteering World 1
Finalist
Best charity campaign
VSO Volunteering World 1
Finalist
Campaign Direct 2001
Business to business
Leonardo Christmas card
Finalist
John Caples 2001
Consumer non-profit
VSO Volunteering World 1
Winner
Campaign non-profit
VSO Volunteering World 1
Finalist
Eurobest 2001
Outdoor non-commercial
VSO Sexual Sandra
Finalist
Outdoor non-commercial
VSO Wallpapering
Finalist
DMA 2001
Multiple media
VSO Volunteering World 1
Gold
Art direction
VSO Volunteering World 1
Gold
Outdoor ambient
VSO Volunteering World 1
Gold
Creative solutions
VSO Volunteering World 1
Gold
Design Week 2001
Print design
VSO Volunteering World 1
Gold
D&AD 2002
Typography
VSO Wallpapering
Annual
Campaign Direct 2002
Business to business
Christmas Tattoo
Finalist
Best use of outdoor
VSO Wallpapering
Commendation
Best use of outdoor
VSO Street entertainer
Gold
Best use of mixed media
VSO Volunteering World 1
Commendation
Precision Marketing 2002
Best charity
VSO Volunteering World 1
Gold
Best art direction
VSO Volunteering World 1
Gold
Grandprix
VSO Volunteering World 1
Winner
DMA 2002
Outdoor ambient
VSO Volunteering World 2
Gold
Business to business
VSO Volunteering World 2
Bronze
Echo Awards 2002
Outstanding achievement
VSO Volunteering World 2
Finalist
Cannes Lions 2002
Non-profit
VSO Volunteering World 1
Bronze
Alternative media
VSO Volunteering World 1
Bronze
Art Directors Club New York 2002
Public service non-profit
VSO Volunteering World 1
Distinctive Merit
Leo Burnett Black Pencil 2002
Best work worldwide 2002
VSO Volunteering World 1
Top ten
John Caples 2002
Collateral
VSO Volunteering World 2
Finalist
Out of home
VSO Volunteering World 2
Finalist
ISP 2003
Business to business
£1,000 Pillow Promotion
Gold
Direct
£1,000 Pillow Promotion
Silver
Best business to business
£1,000 Pillow Promotion
Platinum
DMA 2004
FMCG
Ceasar DM Pack
Finalist
John Caples 2004
Low volume direct
Red Letterday ‘Badges’
Bronze
Money Marketing 2008
Best Consumer Press
Prudential Mountain Road
Winner
Best Consumer Press
Prudential Eclipse
Silver
Consumer Campaign of the year
Prudential What do you see?
Silver
DMA awards 2008
Strategy - Customer Loyalty
The Army
Silver
IPA Best of Health 2013
Healthcare Professional Individual Press
Roche - RMD Virology
Bronze
Healthcare Professional Direct Mail
Roche - RMD Virology
Bronze
Healthcare Professional Print Sales Material
Galderma
Bronze
Global Awards 2014
Communication to the Healthcare Professional: Print Media
Roche - RMD Virology
Gold
Lions Health 2014
Pharma: Diagnostics
Roche - RMD Virology
Shortlist
DMA 2017
Best Mail
Fiat
Gold
Automotive
Fiat
Bronze
Design & Art Diection
Fiat
Finalist
IoIC Awards 2019
Best Single Campaign
Lloyds Banking Group
Finalist